swircle old and new

 

Rebranding of Swircle. It’s a technology-based startup established by the female entrepreneur Nancy Wang. She is developing an innovative and disruptive sharing model for a different kind of products. This sharing model will start children books.

The target was to develop a logo that doesn’t restrict Swircle in the future when the startup expands to products beyond the children’s industry and beyond books. Furthermore, it should be modern and simple. After some iterations and overruled ideas, we decided to visualize only the swapping and combine it with the letter s. The two arrows are a common symbol for the visualization of a swap or a transfer. At first, it was just a flat symbol but then I upgraded it with gradients to let it look more playful and interesting. Some of the colors were chosen because of their psychological meaning – purple (creativity), yellow (fun) – and the other ones complete the palette. Besides that, Swircle can now also choose between different gradients and colors for different purposes. So that the startup and third-party supplier use the branding correctly, I created a guideline that includes all the following elements. 

 

Design Process
Shapes of the Symbol

 

swircle process

 

Color Palette
Primary Colors Print & Web

 

 

 

 

Gradients
Different Variations

 

 

swircle gradients

 

Primary Mark
Main Logo

 

swircle primary

 

Alternative Marks
Rectangular / Outline Version

 

swircle variations

 

Inverted Primary Mark
Switched Background and Logo Colour

 

swircle primary inverted

 

Logo Mark with Subtitle
For different Products

 

swircle marks categories

 

App Icons
Different Options

 

swircle app icons

 

Typography
Based on Google Fonts

 

swircle typography

 

Other Stuff
Print Design Examples

 

swircle sheet

 

swircle visits

 

swircle sticker

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