derSchwarzmaler
Brand Identity & Print
![derSchwarzmaler Sketchbook](https://jalastair.com/wp-content/uploads/derSchwarzmaler_sketchbook.jpg 1920w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_sketchbook-300x219.jpg 300w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_sketchbook-768x560.jpg 768w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_sketchbook-1024x747.jpg 1024w)
Logo Creation
In the sketchbook, you can see the last iteration of the creation process. It was a long and intensive way to get to this point. Anyway, I wanted to create something classic as well as clean but also something rough and dirty. So I came up with a classy serif font for the letter d combined with a brush styled S that is shown in the negative space of a dab of paint. After some experimenting and finding inspiration on Pinterest, I decided to try a brush with several lines. This worked out pretty good and I was really happy with the final result.
Font & Name Concept
The Font American Typewriter is in my mind a good fit for the logo and also a consistent contrast to the other graphic elements and icons. The name is maybe a disadvantage because in German there are some negative associations contained in this word. For sure, it is meant to be understood sarcastically and not too serious. At first, this was designed for my personal brand but then I decided to go with JALASTAIR.
![derSchwarzmaler Font Concept](https://jalastair.com/wp-content/uploads/derSchwarzmaler_fonts.jpg 1800w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_fonts-300x200.jpg 300w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_fonts-768x512.jpg 768w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_fonts-1024x683.jpg 1024w)
For some traditional networking and for swapping contact information, I created some business cards for derSchwarzmaler.
![derSchwarzmaler Business Cards](https://jalastair.com/wp-content/uploads/derSchwarzmaler_visits_v2.jpg)
For experimental purposes I created a design for a car wrapping. On the car you can find almost all elements and symbols of the Identity.
![derSchwarzmaler Car Wrapping](https://jalastair.com/wp-content/uploads/derSchwarzmaler_van.jpg)
I also tested the branding on some apparel. derSchwarzmaler naturally needs also a pitch-black hoody with grey details. What else? Furthermore I put the logo on a cap to complete the style.
![derSchwarzmaler Cap](https://jalastair.com/wp-content/uploads/derSchwarzmaler_cap.jpg 1600w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_cap-300x263.jpg 300w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_cap-768x672.jpg 768w, https://jalastair.com/wp-content/uploads/derSchwarzmaler_cap-1024x896.jpg 1024w)
![derSchwarzmaler Hoodie Front](https://jalastair.com/wp-content/uploads/hoddie_front.jpg 1600w, https://jalastair.com/wp-content/uploads/hoddie_front-300x263.jpg 300w, https://jalastair.com/wp-content/uploads/hoddie_front-768x672.jpg 768w, https://jalastair.com/wp-content/uploads/hoddie_front-1024x896.jpg 1024w)
![derSchwarzmaler Hoodie Back](https://jalastair.com/wp-content/uploads/hoddie_back.jpg 1600w, https://jalastair.com/wp-content/uploads/hoddie_back-300x263.jpg 300w, https://jalastair.com/wp-content/uploads/hoddie_back-768x672.jpg 768w, https://jalastair.com/wp-content/uploads/hoddie_back-1024x896.jpg 1024w)
You could use some black magic?
☞ Let’s have a talk.